Orange #RugbyBattle
Support your team directly on the pitch.
Not everyone will be lucky enough to attend this season’s rugby finale. We launched the first interactive LED board to display fans’ commitment in real time on the pitch. The more fans support their team, the more their colors are gaining ground.
Jaunards tweetez avec #AllezASM pour gagner la #RugbyBattle d'@avecleXV et être les 1er supporters de France pic.twitter.com/FcCLCbumRV
— Wesley Fofana (@wesleyfofana) 3 juin 2015
Credits
Creative Director : Frédéric Sounillac
Art Director : Florian Amoneau
Copywriter : Thomas Blanc
Awards
2016 – Webby Awards – Honoree (Advertising & Media)
2015 – Cristal Festival – Silver (Promo & Direct)
2015 – Cristal Festival – Bronze (Sports Marketing)