The Parisian Rendez‑vous
Turning a small and unknown boutique into the world's most geolocalised spot.
One night, we borrowed all the self-service scooters in the area and parked them in front of le drugstore parisien. The next day, when people searched for scooters, they found our boutique. Scooters had become our media.
Credits
Executive Creative Director : Thomas Derouault
Creative Director : Paul-Emile Raymond
Creative Director : Adrien Mancel
Art Director : Florian Amoneau
Copywriter : Thomas Blanc
Motion Designer : Thomas Mouilley
Editing : Agathe Soula – The Good Tape
Head of production : Raphaël Fruchard – THE
Awards
2020 Club des Directeurs Artistiques : Silver (activation)
2020 Club des Directeurs Artistiques : Silver (use of digital)
2020 Club des Directeurs Artistiques : Bronze (ambient)
2020 – D&AD – Shortlist (Direct)
2020 – D&AD – Shortlist (Digital)
2019 – Cannes Lion – Bronze (media)
2019 – Epica Awards – Grand Prix (alternative)
2019 – Epica Awards – Gold (experiential marketing)
2019 – Epica Awards – Gold (mobile)